Mums Know Best
Eight mums, and those soon to be were welcomed into the St Frock office to give their honest opinion about our new and exclusive Bump & Beyond capsule.
St Frock recently launched an exclusive Bump & Beyond capsule that was designed to accommodate women during their pregnancy and also when they’re nursing. In an industry where pregnant and breast feeding women are underrepresented, St Frock wanted to provide these women with some love and attention by creating an exclusive collection that is affordable, fashionable, flattering and practical. To ensure the range that met those guidelines, St Frock invited eight women into the office to touch, feel and try on the capsule, and provide their honest feedback.
Common problems that most women face when purchasing maternity or nursing wear is that the clothes are ill-fitted, oversized, expensive and can only be worn either during pregnancy or when breast-feeding, “It’s so expensive to find fashionable maternity/nursing dresses. Or they are frumpy and just something I wouldn’t wear.” said Rowena. The Bump & Beyond collection ranges from $59.90 and comes in flattering shapes and best selling prints that can be worn both through pregnancy and nursing.
All the women who came to review the capsule had purchased from St Frock before and were excited to see if these maternity/nursing dresses would be as good as those they had previously bought – and they were! The women all agreed that the Bump & Beyond capsule was practical with its modest access for nursing, “It’s easy access and discrete for feeding.” said Tenille. They loved the fabrics and prints, commenting on how soft and breathable they were, “These dresses are definitely maternity practical and the stretch fabrics are great! The underlining for the feeding options were really soft which was perfect.” said Heidi. St Frock wanted to make sure that the women could feel as comfortable as possible during their pregnancy and also after having their baby.
St Frock’s exclusive Bump & Beyond capsule was well-received by the women and they were super excited to see the collection grow with new styles and prints, “I can’t wait to wear the collection and see what’s next!” exclaimed Christine. With their feedback in mind St Frock will be moving forward with new flattering styles in gorgeous prints, that are practical, affordable and comfortable. If you are currently searching for or know someone who is searching for the perfect maternity or nursing dress, look no further than St Frock’s exclusive Bump & Beyond capsule. It’s tried and tested by real mums and those soon to be, so you can be confident that you are choosing a good quality and practical frock.