We have a voice. We are strong. We are #MorePowerfulTogether



At St Frock, we’re not your average women and we believe that working hard together can make the world of difference. We aim to create, inspire, encourage and above all celebrate the diversity of women in the fashion industry and beyond. In recent years we have seen the positive change in equality and gender diversity that groundbreaking movements such as #MeToo and #TimesUp have made. Now it’s up to us! By working together we can shift the balance towards equal rights and equal opportunities.

The theme for this years International Woman's Day is #MorePowerfulTogether - that’s right ladies, it’s time to rejoice! We’re finally seeing change and most importantly, we are doing it #together and loving every second! 


To celebrate the minds and spirits of the diverse and powerful women everywhere, we sat down with six St Frock women, all fierce and fabulous in their own right, to discover what motivates them for change.



In order to learn, we must listen. Every woman has a story and it's time they're shared.



Sandradee embodies what it means to take risks and chase your dreams. From country girl in Northern NSW to Director and Founder of St Frock, the online fashion store embracing womanhood, positivity and style, Sandradee has created an inclusive and inspiring space that empowers a 50+ team to achieve their best and beyond.


Who is an inspiring woman in your life and why?

My mother Jenny, aged 58, inspires me with what she has achieved in her life. From being a young stay at home mum with four children, to entering the work force at aged 30, to today being a strong leader of a huge team at Lismore Base Hospital where she now advises other hospitals on their services. I love and admire her kind heart and that she always goes above and beyond to do the right thing.

What could our society be doing more of to support, empower and include women?


If you see something happening that is wrong, call it out. Tell someone and stand up. Yes we have some strong female and male leaders charging the change but everyone as a whole society has to contribute as well.

We have come leaps and bounds over the years which we should be proud of but there is still so much work to do. Be brave and make sure you are adding to the change with your own actions.



Jess is a fearless warrior responsible for quality control at St Frock. As a confident trans woman, and queer quasi-performer, Jess raises awareness, tackles discussions surrounding equality and promotes unity, inclusion and inspires those around her to believe in themselves.


Who is someone in the public eye who you find to be inspiring and empowering?

There are a number of trans and queer advocates such as Laverne Cox that were a massive influence on my own coming out and transition story. Her impact and prominence in the media surrounding being transgender has led to a growth in visibility.

What could our society be doing more of to support, empower and include women?

All women have a voice and perspective to provide and share. It’s so important to support female performers and artists, support trans women, support women of colour, support all women; listen to what they have to say and above all be respectful and kind.



Hanah is our buying #bosslady. Responsible for the selection, design and development of all products for St Frock, without her our fabulous style would not be the same. With just enough sugary treats and cheeky midday runs to Chatime for extra fashion-fuel, Hanah embraces the St Frock brand in style!


Who is someone in the public eye who you find to be inspiring and empowering?

Christine Caine is someone in the public eye and community who I find inspiring and empowering. She is the founder of an anti-human trafficking organisation, A21. The organisation is dedicated to "abolishing slavery everywhere, forever”.

What is one piece of advice you would give to your younger self?


The biggest failures in your life will turn out to be the biggest blessings and your biggest strengths.



The woman behind the content - Katerina is a powerhouse when it comes to beauty and business, embracing what it means to be strong and independent. Not only does Kat produce all imagery and campaign shoots for St Frock, she also builds a positive and empowering environment for everyone in the office.


Who is an inspiring woman in your life and why? 


My Mother, Irene. Her resilience, selfless yet fierce and witty personality has taught me so much, especially how to bounce back from life’s crazy ups and downs. She is an incredible wife, protective and loving mother and my best friend.

What is one piece of advice you would give to your younger self? 


If something doesn’t feel right, trust your instincts. Often we are fearful of change, when change is necessary to move forward and be happy. 



Sarah is 32 years old, empowered and queer. Their incredible support of women and the LGBTQIA community is inspiring and through their passionate nature and fabulous wit, Sarah is one human not to be reckoned with. With a focus on satisfaction, Sarah is one of the wonderful people running customer service at St Frock and an influential and positive advocate for women’s rights everywhere.


What could our society be doing more of to support, empower and include women?

LISTEN. Listening, empathising and believing women when they speak. So much of life and society is people telling women how they feel, how they should view their bodies, how to treat themselves and each other.

What is one piece of advice you would give to your younger self?


Remember that how you look isn’t a measure of who you are as a person. Being kind, compassionate and open minded is more important. Also you're gonna be wrong. A LOT. Use it as a chance to learn.


Wearing multiple hats is nothing new for this next wonder-woman. Noy is the Stock Manager at St Frock who leads a busy warehouse, is the mother to three gorgeous boys and still has time to look fabulous! Deemed the St Frock Nurturer, Noy provides an inclusive and safe environment for all.


Who is an inspiring woman in your life and why?

My mum is a breast cancer survivor and my inspiration. Her decision to fight and beat the disease by having a double mastectomy was such a big decision and has made her a stronger woman.

What could our society be doing more of to support, empower and include women?

I feel like we need to educate our children about women’s equality as we are living in an open generation. They are the future and we need to support women and girls in crisis as well as equality in the work force.


Want to know more about IWD 2019?

For more information on International Woman’s Day and how you can be part of the change, check out their official Instagram and the UN Women Nation Committee Australia