What to Expect, Your Wardrobe To Look Like, When You’re Expecting!

Dressing with a bump isn’t as easy as you'd think and St Frock knows that struggle. From when a woman’s bump begins to show to months after the birth, we know that finding the right style and fit for maternity dresses is like trying to find a good guy on Tinder – it just ain’t gonna happen.

Another tid-bit St Frock knows, is that maternity dresses are usually 50 shades of absolute grey (not as exciting as the movie suggests), so in light of this and the transeasonal weather, this week we’re launching our maternity Bump & Beyond Collection!

To launch, our fab creative team styled a beautiful Baby Shower campaign at Chowder Bay, featuring three glowing soon-to-be mums.

This collection was created by women, for women, because we know what you need when it comes to pregnancy and beyond - fashion that is stylish, flattering, practical and affordable. We want to grow with our customer along their journey of life through motherhood and we are with you every step of the way.

The aim? To make beautiful transeasonal maternity dresses that make a woman feel confident and feminine. We didn’t want to design your average-looking maternity dresses, instead we created a collection to make our customer feel fabulous and stand out from the crowd (for reasons other than you-may-or-may-not-have-been-up-all-night-with-a-screaming-toddler-pulling-on-your-leg-whilst-trying-to-rock-your-newborn-baby-to-sleep. Easy, right?!

The answer?

St Frock’s latest Bump and Beyond Collection!

With evening dresses in statement colours, we’re keeping our maternity pieces on-trend and stylish so that you look like the yummy-mummy we know you are! We’ve created styles in bold mustards, french-inspired navy & white polka-dots and gorgeous florals that make a statement.

Our styles feature functional buttons that are easy to wear and are maternity and breast feeding friendly, like the Hamlet Dress in Navy with Pink Floral! 

The Carousel Dress in Green Polka Dot features a bust overlay for discreet breastfeeding on a fit and flare pleated skirt that flatters your bump and looks stylish for every event! 

Evening maternity wear is a key trend that you'll see in St Frock’s Bump & Beyond Collection. Whether you’re shopping for a wedding, baby shower, baptism, birthday lunch or engagement, St Frock has you covered. We’ve designed an outfit for every occasion so don’t fuss with separates, simply pop on your maternity Bump dress, grab your bag, fabulous heels and you’re ready to go!

My personal pick for a transeasonal evening maternity-wear look is the Lumera Lace Dress in Navy! It’s designed with discreet access for nursing so you’ll look beautiful, confident and feel as comfortable as possible during your pregnancy and after.

Screw location, location, location. If you’re out and about, no one cares where you take your insta photo, they care what you’re wearing in the photo! And being pregnant shouldn’t be an exception. 

We’re talking about rocking linen, linen, linen! The Heron Linen Dress in Mustard is a perfect baby shower dress, keeping you comfortable and stylish with its breathable fabrication, all day long! Shop the look here.

One of our beautiful models, Suzannah, is 32 weeks pregnant and says she feels ‘feminine and beautiful’ in the St Frock Bump Collection. Suzannah finds it hard to find maternity clothes that don’t suffocate her stomach but says our collection ‘fits really nicely around my bump and makes me look cute!’.

If you’re shopping for maternity dresses with sleeves, the Nastasia Dress in Navy with Apricot Floral and the Harlow Wrap Dress in Green Polka Dot are the perfect solution, featuring longer hem lines & sleeves, elasticised waists for a comfortable fit and full coverage fronts for the woman that wants to feel timeless and stylish but also not too conservative.

And there you have it! 

St Frock is incredibly proud of our latest Bump & Beyond Collection and we hope you love it as much as we do!