
Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
What began in 2010 as a humble market stall at Bondi Beach has turned into St Frock, a thriving self-funded eCommerce brand with a following of over a million. We love helping women feel beautiful and confident in any outfit, be it for a special occasion or just their everyday lives.
There's no need to look for 'Black Knit Midi Dress', 'Bride After Party Dress' and 'Christmas Dresses For Women'; we offer a wide range of dress styles at St Frock - from classic A-line to breezy wrap dresses - that cater to every occasion. Plus, our dresses come in extended sizes from 8 to 22 and include practical touches like pockets, zips, belts and more, making it easy to find the style that suits you best.
Don't waste time looking for 'maxi dresses', 'floral dress' and 'party dresses'; with free shipping on qualifying orders* and the option to pick up from over 5,000 locations across Australia, shopping with St Frock is a breeze. Enjoy shopping with confidence, thanks to 30-day free returns* and buy now, pay later options like Afterpay, Zip and Klarna - explore our collections now!