We’re St Frock and we’re here to be your favourite dress.
While we love to bring you fashion, we take the protection of your personal information seriously. This policy explains what personal information we collect, why we collect it, who we share it with, how we keep it safe and the choices you have.
This policy covers our website www.stfrock.com.au, our emails and text messages, our social media pages, our customer chat and any time you contact us. “St Frock”, “we” and “us” means Saint Frock Pty Ltd, based in Sydney, Australia. We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
If you have any questions or concerns, please contact us at hello@stfrock.com.au and we’ll be happy to help.
PERSONAL INFORMATION WE COLLECT
We only collect the information we need to sell to you, deliver your order, look after you and improve our store. Most of it comes directly from you. Some is collected automatically when you use our website or open our emails, and some is passed to us by companies that help you shop with us.
Here’s the personal information we collect, and when we collect it:
When you browse our website:
- your device and browser details, IP address and approximate location
- the pages and products you view, what you search for, and the items in your wishlist and cart
- how you move around our pages, such as clicks, scrolls and taps, which we record to find and fix problems (see “Cookies, pixels and session recording” below)
When you create an account or place an order:
- your name, email address, phone number, and delivery and billing addresses
- information about your orders and purchases, including what, how and when you buy from us
- the type of payment you used. Your card details are handled by our payment providers, and we never see or store your full card number. If you choose to save your details with Shop Pay for a faster checkout, they are stored by Shopify, not by us
- your account preferences, including your email and SMS subscription choices
When you subscribe to our emails or text messages:
- your name, email address and/or mobile number
- which of our messages you open and click
When you request a back in stock alert or save items to your wishlist:
- your email address
- the products and sizes you’re interested in
When you use our Body Shape Calculator:
- the measurements you enter (bust, waist, hips and shoulders) are used on the page to work out your body shape. We don’t currently save your measurements
When you chat with us or email us:
- your contact details
- the content of your messages, and any photos or files you send us
When you write a review:
- your name or display name, rating, review and any photos you upload. Reviews are published on our website
When you return or exchange an item:
- your order details, the reason for your return, and any images of the item you provide
When you use a student discount:
- confirmation from UNiDAYS or Student Beans that you are a verified student
When you join our rewards program:
- your points, rewards and activity in the program
When you purchase a gift card from us:
- your contact details, and the recipient’s name and email address if you send it to someone
- your gift card number
- balance on the gift card and its transaction history
When you enter a competition or promotion, complete a survey, or use a lead form on social media such as Facebook or Instagram:
- your name and contact details
- your entry, answers and any content or images you submit. By submitting content through our social media accounts, you agree that we may use it in line with this privacy policy
Other sources:
We may also receive personal information about you from other companies, including:
- our payment providers (Shopify, Shop Pay, Afterpay, Zip and PayPal), including for fraud prevention
- Australia Post, which we use to validate your delivery address
- UNiDAYS and Student Beans, to confirm your student status
- social media platforms, when you use a lead form or interact with our posts and ads
- AI shopping assistants that you ask to shop with us on your behalf
We don’t ask for sensitive information, such as health information. Please don’t include it in chats, reviews or messages. If you’d rather not give us some information, that’s okay, but we may not be able to complete your order or answer your question.
HOW WE USE YOUR PERSONAL INFORMATION
We only use your personal information for the reason we collected it, a related reason you would reasonably expect, or where the law allows. This includes to:
- process, deliver and track your orders, returns, exchanges, refunds and gift cards
- run your account and our rewards program
- answer your questions and look after you
- send you marketing emails and text messages, including reminders about items left in your cart, and tailor them to what you like
- show you St Frock ads on social media and other websites, and measure how they perform
- recommend products, styles and sizes, and improve our search results
- understand how people use our website so we can fix problems and make it better
- use your IP address to understand where you are shopping from, show you relevant content, and screen orders for fraud
- keep your account and our website secure
- run competitions, promotions, reviews, surveys and student discounts
- meet our legal obligations, such as tax, consumer law and record keeping, and for reporting and auditing
COOKIES, PIXELS AND SESSION RECORDING
Like most websites, we use cookies, pixels and similar tools from St Frock and from the companies we work with. They help us to:
- keep your cart, sign-in, checkout and security working, and remember your country and currency (Shopify)
- understand how many people visit and which pages and products are popular (Google Analytics, Shopify and Elevar)
- record how visitors move through our pages, such as clicks, scrolls and taps, so we can find problems (Microsoft Clarity). What you type into forms is hidden from these recordings, and they don’t record our checkout pages, where you pay
- personalise search results and product suggestions based on what you’ve viewed (Searchspring)
- connect what you do on our website, such as products viewed or a cart left behind, to our emails and text messages (Braze)
- show you our ads on other websites and apps and measure the results (Meta, Google, TikTok, Pinterest and Microsoft)
- run website features such as reviews, wishlists and back in stock alerts, promotions, our rewards program, chat, click and collect, and student discounts
Some of these companies, such as Meta and Google, also use the information they collect under their own privacy policies.
You can change your choice at any time using the “Cookie preferences” link in our website footer. You can also block or delete cookies in your browser settings, but some features, such as your cart, may not work as designed.
AI, CHAT AND AUTOMATED DECISIONS
Some parts of our service use software, including artificial intelligence (AI), to help you faster:
- Chat: our website chat is run by Zendesk. At some times, such as weekends during busy sale periods, an AI assistant may answer your chat first using our help articles and policies. It will let you know you’re chatting with AI, and you can ask for a person at any time. Our team will reply when they’re back
- Search and recommendations: Searchspring uses what you view and search for on our website to suggest products
- Body Shape Calculator: this uses set rules, not AI, to suggest a body shape from your measurements. The result is a styling suggestion only
- AI shopping assistants: you may be able to find and buy St Frock products through AI shopping assistants connected to Shopify. If you ask one to shop with us, it passes us the details needed for your order. The company that runs the assistant handles your information under its own privacy policy
Some decisions are made or assisted by computer programs:
- Fraud checks: Shopify’s fraud tools check each order for risk using order, payment, device and location details. A member of our team reviews any order flagged as high risk before we cancel it
- Student discounts: UNiDAYS or Student Beans check automatically whether you are a verified student
- Offers: the promotions you see may depend on what’s in your cart or what you’ve browsed
If you think one of these decisions is wrong, please contact us at hello@stfrock.com.au and a member of our team will review it.
SHARING YOUR PERSONAL INFORMATION
We do not and will not sell your personal information. We share it only with companies that help us run St Frock, and in the other cases set out below. These include:
- Shopify, which powers our online store, accounts and checkout - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy
- our payment providers: Shopify (including Shop Pay), Afterpay, Zip and PayPal
- Australia Post and our other delivery partners, AusPost Collect for collection points, and Loop Returns for returns and exchanges
- Zendesk, which runs our chat and customer service
- Braze, which sends our emails and text messages
- Google, Microsoft Clarity and Elevar, which help us understand how our website is used - you can read more about how Google uses your personal information here: https://policies.google.com/privacy. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
- Meta (Facebook and Instagram), Google (including YouTube), TikTok, Pinterest and Microsoft, which show and measure our ads
- Searchspring, Loox, The Wishlist Co, Discount Ninja and our rewards program provider, which run search, reviews, wishlists, promotions and rewards on our website
- UNiDAYS and Student Beans, which confirm student status. When you use a student code, we share the details they need to record it, such as your order total and the code used
- our agencies and professional advisers, such as marketing, technology, accounting and legal providers, who work for us under confidentiality obligations
These companies may only use your information to provide their services to us, except where we’ve said that a company also uses it under its own privacy policy, such as Meta and Google for advertising.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, to protect our rights or the safety of others, or if our business is sold or restructured.
DISCLOSURE OF INFORMATION OUTSIDE OF AUSTRALIA
Many of the companies we use store information outside Australia. For example, our email and text message platform, our session recording tool and most advertising platforms store data in the United States.
Our service providers or their data storage servers may be located, and may store your personal information from time to time, in the United States, Canada and other countries where our service providers operate.
Where we share personal information overseas, we take reasonable steps to ensure that our service providers protect it in accordance with Australian legal requirements and only use it for the purpose for which it is shared.
BEHAVIOURAL ADVERTISING
We use information about how you browse our website to show you St Frock ads on social media and other websites that we believe may interest you. To change the ads you see, you can update your ad settings in your Google, Meta, TikTok, Pinterest or Microsoft account, or use the “Cookie preferences” link in our website footer.
MARKETING COMMUNICATIONS
Our email subscribe checkbox at checkout is pre-ticked. If you would prefer not to receive marketing emails from us, please untick this box before you place your order, or see below for information on how to unsubscribe. We only send marketing text messages if you have signed up to receive them.
If you no longer want to receive marketing emails from St Frock, you can unsubscribe at any time, at no cost, by:
- Clicking on the unsubscribe link at the bottom of any marketing email we have sent to you; or
- Logging in to your St Frock account, navigating to My Details within your account dashboard, and updating your preferences; or
- Contacting us at hello@stfrock.com.au
If you no longer want to receive marketing SMS messages from St Frock, you can unsubscribe at any time, at no cost, by:
- Replying “STOP” to any marketing SMS we have sent to you; or
- Logging in to your St Frock account, navigating to My Details within your account dashboard, and updating your preferences; or
- Contacting us at hello@stfrock.com.au
We’ll still send you messages about your orders, returns and account, as you need these.
HOW WE SECURE YOUR PERSONAL INFORMATION
We take the protection of your personal information seriously. Any personal information we hold is stored electronically in computers or cloud systems operated by us or by our service providers. We limit who can access it and use a range of information security measures, including encryption, to protect it from unauthorised access, loss or misuse.
Our checkout runs on www.stfrock.com.au through Shopify. If you choose Shop Pay, Afterpay, Zip or PayPal, you may be taken to that provider’s own page to approve your payment. We will never ask for your password or full card number by email, text message or chat. If you receive a message like this claiming to be from St Frock, please don’t reply, and let us know at hello@stfrock.com.au. If we have to refer to your card in writing, we will only use the last four digits.
If a data breach is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC), as required by the Notifiable Data Breaches scheme, and explain what happened and what you can do.
HOW LONG WE KEEP YOUR INFORMATION
We keep your personal information only for as long as we need it for the purposes described in this policy, or as required by law. For example, we keep order, payment and tax records for 5 years, as Australian tax law requires. You can unsubscribe from marketing at any time, and we keep a record of your opt-out so we don’t contact you again. When we no longer need your information, we delete it or remove anything that identifies you.
ACCESSING OR CORRECTING YOUR PERSONAL INFORMATION
You can access or correct your personal information in your account at any time by logging in here.
Alternatively, if you would like a copy of the information we hold about you, would like us to correct it, or would like us to delete it, please contact us at hello@stfrock.com.au and we’ll be happy to help. There is no charge to make a request. Before we provide you with access to your personal information we may require proof of identity, and we’ll respond within 30 days.
We will delete what we can, but some records, such as your orders, must be kept for tax purposes. If we can’t do what you ask, we will explain why in writing and tell you how to make a complaint.
CHILDREN
Our website and marketing are intended for people aged 16 and over. We don’t knowingly collect personal information from anyone under 16. If you believe a child has given us their details, please contact us at hello@stfrock.com.au and we will delete them.
SHOPPING FROM OUTSIDE AUSTRALIA
We deliver internationally and show prices in a number of currencies. Wherever you shop from, this policy applies and we handle your personal information under Australian privacy law.
If you live in a country with its own privacy laws, such as the United Kingdom, you may have additional rights, such as objecting to some uses of your information or asking us to send your information to you or another company. Where those laws require it, we ask for your consent before using non-essential cookies. To use these rights, contact us at hello@stfrock.com.au.
CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. The latest version will always be on this page. If we make a significant change, we will also let our customers know by email or with a notice on our website.
This Privacy Policy was last updated: 22nd October 2026.
MAKING A COMPLAINT
If you have any questions or concerns about our Privacy Policy or the way in which we collect, use, share and secure your personal information, please contact us first at hello@stfrock.com.au so we can put it right. We’ll respond to you within 30 days.
Alternatively, you can write to us at:
Attn: Privacy Officer
Saint Frock Pty Ltd
LJ 30, 39 Jones Street, Ultimo
NSW, 2007, Australia
If you are not satisfied with our response, or we haven’t replied within 30 days, you can make a complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, by phone on 1300 363 992, or by post to GPO Box 5288, Sydney NSW 2001.