Imagine getting ready for a weekend picnic, a beach day with friends or a special family gathering. At these gatherings, you want to slip into a dress that's versatile, eye-catching and fits beautifully. However, getting your hands on the perfect dress isn't always as simple as you might think. But we at St Frock get rid of the guessing games associated with dressing for any event. With our extensive array of women's apparel, our commitment is to help make you feel confident and gorgeous. We started our venture in 2010 as a humble market stall set up at Bondi Beach. Now, St Frock operates as an eCommerce leader, fully self-funded and located in Ultimo with a dedicated team exceeding 70. Our goal is more than merely selling dresses; it involves the passion, the people and the happiness we spread among women's lives all over Australia. Whether you're exploring new dress styles or searching for 'Maxi Dress For Ladies', we're here to help you live your best life. Shop dresses in Australia now!

St Frock is all about keeping your wardrobe up to date with up to 100 new items every week. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. We measure all garments by hand and offer extended sizing from size 8 to 22, so you're sure to find styles that fit and flatter your body shape. Featuring everything from wrap and sundresses to A-line, shirt, shift and smock dresses, and more, our extensive range has amazing coverage. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'Maxi Dress Long Dress' elsewhere. More than our eye-catching dresses, we also offer bottoms, tops, outerwear, accessories and more in our range. So, if you're searching for 'Maxi Dresses For Sale', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'Royal Blue Formal Dress' or something else. We offer free shipping on qualifying orders* for this reason, so you can save while shopping for new styles. And should you place your order by 12.00 p.m. AEDT, we'll guarantee same-day dispatch*. To make it even better, customers can even enjoy the convenience and flexibility of picking up their orders from more than 5,000 locations, including Australia Post, retail locations and parcel lockers across the nation. Added to this, thanks to our 30-day free returns*, you can buy with confidence knowing that if something isn't quite right, returning items is simple. Not only do we ship within Australia, but we also deliver globally, taking our outstanding designs to different parts of the world. It's time to end your search for 'Light Pink Colour Dress'. Instead of spending more hours looking up 'work dresses', view our collection today. There's no need to look elsewhere for 'sequin' - shop and find your next favourite dress at St Frock!