Visualise getting set for a picnic this Saturday or Sunday, a beach outing day with friends or a special family celebration. During these times, you'd like to throw on a dress that is versatile, breathtaking, and fits great. However, finding the perfect one isn't always as easy as it sounds. But here at St Frock, we take out the guesswork of dressing up for each event. We're committed to helping you feel confident and attractive with our large collection of women's wear. We began back in 2010 as a modest market stall at Bondi Beach. Now, St Frock operates as an eCommerce leader, fully self-funded and located in Ultimo with a dedicated team exceeding 70. Our aim surpasses the sale of dresses; it's about the people, the passion and the delight we contribute to women's lives across Australia. Whether you're exploring new dress styles or searching for 'Pink Formal Dresses Australia', we're here to help you live your best life. Shop dresses in Australia now!

At St Frock, we're all about keeping your wardrobe fresh and exciting with up to 100 new drops every week. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. Each garment is hand-measured, and we provide extended sizes from 8 to 22, ensuring you find fits and designs that complement your figure. Our wide-ranging selection features a great variety, including shift, A-line, shirt, and smock dresses, as well as sundresses, wrap dresses and more. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'Pink Party Dresses Australia' elsewhere. Not only do we feature spectacular dresses, but our lineup also has tops, bottoms, accessories, outerwear and more. So, if you're searching for 'Womens Race Day Dresses', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'White And Gold Dress Black And Blue' or something else. Given this, we offer free shipping on qualifying orders*, so you save while getting access and shopping for new stylish designs. And we'll make sure there's a same-day dispatch* if you order by 12.00 p.m. AEDT. Plus, we let you experience the flexibility and convenience of collecting your orders at over 5,000 retail sites, Australia Post locations and parcel lockers across the nation. Additionally, our 30-day free returns* policy means you can confidently shop knowing easy returns are available if something isn't right. Our delivery services also extend beyond Australia; we ship internationally, bringing our exceptional designs across the globe. It's time to end your search for 'Christmas Dresses Plus Size'. Instead of spending more hours looking up 'maternity dress', view our collection today. There's no need to look elsewhere for 'floral dress' - shop and find your next favourite dress at St Frock!