" I pinch myself everyday that i get to do what i love with a team i love. I'm super thankful to all our customers that have supported us and shared in our journey as we grew, because i wouldn't be here if it wasn't for them. I'm just a country girl from Casino that arrived in Sydney with no contacts, a few dollars and a big dream."
With a team of 5 people we managed somehow to run the boutique, markets and online store. We were so busy we didn't have time to think and the stock boxes were stacked to the ceiling with tiny paths in between for us to get to our desks.
In 2012 we launched our first website which was a success due to our large social media following. We out grew that 30 square meter space within a few months and the online team moved to our amazing New York Soho style warehouse HQ in Ultimo in September 2013. The first few weeks we all huddled together because we were unable to comprehend having 500 square meters of space and having so much space around you made you feel a little lonely.
Today St Frocks HQ will always feature Sandradee's quirky little Chihuahua, Fashion Dog Sydney, and her four legged friends roaming around the office, a fully stocked kitchen and at least one desk elaborately decorated for a recent birthday. A no lunch at your desk rule, weekly massages and group PT sessions keep the team happy and motivated to kick some goals.
We want you to see St Frock and your loyal, funny and reliable best friend sharing this journey called life with you. Call us soppy, but its true!!