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Welcome to the Frock Club!
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KNIT ONE PEARL ONE:

Chic, modern and practical with a touch of playfulness - these aren't your nana's knits!

MAXI DRESSES YEAR-ROUND

Minimum effort, maximum style! The easy breezy maxi will have you out the door and turning heads.

MAKE EACH OCCASION EXTRA SPECIAL

Invites are coming in fast and we’ll have you looking the part for every RSVP.

WINTER WINS

In this season's collection, we will have you ready to relax and to celebrate!!

HEY MUMMA! HAPPY MOTHER'S DAY 

Spoil your Mum, Mum-in law, or yourself (because you deserve it!) this Mother's Day.

HOW TO: FIND YOUR PERSONAL STYLE

The key to looking stylish is about staying true to your personal style.

PASTEL POP

Our knits are as sweet as candy, without the sugar, in a flavour for every taste.

 

HOW TO: FINDING DRESSES FOR YOUR BRIDE TRIBE

Bridesmaids are your BFF's, the lucky ones chosen to stand by your side.

WORK IT 101

Transform your work looks! Life can be busy, but that doesn’t mean it needs to be all work and no play.

WHAT MAKES YOUR HEART FLUTTER?

Put a skip in your step, blush a little, treat yourself to our Love collection.

HOW TO:  DRESS YOUR BABY BUMP

Pregnancy hormones are flowing, your skin is glowing and your body is growing!

PERFECTLY PRETTY BRIDESMAIDS

Dresses you want to wear, even if you aren't asked to be part of the bride tribe.

FALL INTO AUTUMN

Ease into autumn with new colours and prints to freshen your wardrobe for the seasons ahead.

WILD ONE

Too Wild, Too Sexy! Leopard print was considered very unprofessional indeed!!

TREND REPORT: MONOCHROME

Timeless and classic. you will always meet the dress code in a black and white esemble.

 

WANT MORE?

HAVE A LOOK AT OUR ARCHIVE BELOW...

 

BEST OF BOHO

Let your inner “flower child” shine through, no matter what you do. 

TOP 5 STAYCATION PLACES TO VISIT

With international travel off the cards and more boarders opening we're so excited to get out and about these holidays!

GET YOUR WARDROBE 'EVENT READY'

We've put together some of our favourite festive looks to help you get your wardrobe event ready.

NEW HORIZONS

What's on your horizon? Shop new linen, tops & prints in our 2021 inspired collection.

HOW TO: FINDING PERFECT JEANS 

Finding your perfect denim jean is like striking gold until you know how to fit your shape. 

SS21 TOP 5 TRENDS YOU CAN'T-MISS!

At St Frock summer is our favourite time of the year, so are our best recommendations for summer styling

BEAUTIFUL BOHO

Get swept away to a dreamy seaside escape with our latest collection! 

CELEBRITY LOOKS FOR LESS!

Here at St Frock we want nothing more than to help our ladies live their best lives.

BOLD AND BEAUTIFUL

Think coastal holidays, strolls on the beach and feasting with family and friends. 

HOW TO: DRESS FOR YOUR SHAPE

Feeling great and looking fabulous have nothing to do with money, brands, weight or height. 

ISLAND LOVER

Imagine being happily stranded on an island collecting shells & making memories.

HOW TO: COLOUR BLOCK

Colour blocking is taking opposite colours and pairing them together to make complementary combinations!

SUMMER FEELS

Don't wait for that holiday feeling! Escape the ordinary in boho prints, breezy fabrics and floaty frocks.


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