Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
St Frock began as a humble market stall at Bondi Beach in 2010 and has since become an online success with a loyal following of over a million people. Our mission has been the same: to make sure every Australian woman can feel her best, no matter if it's an ordinary day or something special.
Shopping with us means you won't be limited since we have a broad range of styles, including wrap dresses, smock dresses and more, complete with extended sizes from 8 to 22. Whether you're searching for 'Blue Formal Dresses Australia', 'V Neck Mini Dress' or 'Off The Shoulder Bridesmaid Dress', you'll find looks that fit your tastes and flatter your body.
Added to this, so you won't have to wait forever to refresh your wardrobe with new pieces, you can enjoy our same-day dispatch* for orders placed by 12.00 p.m. AEDT. Don't spend your time looking up 'bridesmaid dresses', 'formal dresses' or 'midi dress'; just shop at St Frock where your new favourite dress is just a few clicks away!