Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
From a humble market stall at Bondi Beach in 2010, St Frock has grown into a popular online brand with a loyal following of more than a million people. Our goal has been the same: to help every woman in Australia live their best life, whether they're getting ready for a typical day or a big event.
When you're shopping with us, variety awaits you with a wide selection of styles, including smock dresses and wrap dresses, all available in extended sizes from 8 to 22 so you don't miss out. Whether you're searching for 'Dark Green Formal Dresses', 'Pregnancy Wedding Guest Dress' or 'Black Lace Maxi Dress', you'll find looks that fit your tastes and flatter your body.
On top of everything, we let you enjoy same-day dispatch* for orders placed by 12.00 p.m. AEDT, so refreshing your wardrobe with must-have pieces won't involve a long wait. Don't spend your time looking up 'cocktail dresses', 'dresses to wear to a wedding' or 'formal dresses'; just shop at St Frock where your new favourite dress is just a few clicks away!