Spring 2023 - The Place for New
100 new arrivals dropping every week
Shot on location @thebeachie
Shot on location @thebeachie
Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
St Frock began as a humble market stall at Bondi Beach in 2010 and has since become an online success with a loyal following of over a million people. Our purpose has stayed the same: to help every woman in Australia live her best life, whether it's for an ordinary day or a big event.
With up to 100 new drops every week, we always have exciting new fashion finds for you to discover at St Frock. From wrap dresses to sundresses and more, our variety of stylish must-haves will have you excited to refresh your wardrobe, whether you've been searching for 'Pregnancy Wedding Guest Dress', 'Dark Green Formal Dresses' or 'Knitted Dresses For Women' during your online shopping sprees.
Never has refreshing your wardrobe with dazzling new looks been easier, with our same-day dispatch* for orders put in before 12.00 p.m. AEDT and more than 5,000 pickup locations. Your search for 'linen dress', 'dresses' or 'party dresses' ends here - explore our collections today and enjoy free shipping on qualifying orders*!