Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
St Frock began in 2010 as just a simple market stall at Bondi Beach, but we're now a beloved online destination with over a million dedicated followers. Our mission has been the same: to make sure every Australian woman can feel her best, no matter if it's an ordinary day or something special.
We keep the excitement alive with up to 100 new drops each week, so you can always catch something you haven't seen before at St Frock. From wrap dresses to sundresses and more, our variety of stylish must-haves will have you excited to refresh your wardrobe, whether you've been searching for 'Black Maxi Dress Formal', 'Cocktail Attire Wedding Dress' or 'Dress Gold And White Or Blue And Black' during your online shopping sprees.
We're ideal for all those who like getting a great deal on their fashion hauls, especially since you can enjoy free shipping on qualifying orders* when you cop pieces at St Frock! So say goodbye to looking up 'green dress', 'work dresses' or 'floral dress' and explore our collections now to find your new favourite dress.