Pretty in Pink

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St Frock

Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.

St Frock started as a market stall at Bondi Beach in 2010, but since then, we have grown into a booming eCommerce brand with over a million followers. As the years passed by, one thing has stayed the same: we consistently introduce brand new ideas to help our customers pick out the ideal dress - one that makes them feel and look stunning.

When you're shopping with us, variety awaits you with a wide selection of styles, including smock dresses and wrap dresses, all available in extended sizes from 8 to 22 so you don't miss out. Whether you're searching for 'Christmas Dresses Plus Size', 'Classy Unusual Mother Of The Bride Dresses' or 'Dresses For Mature Women', you'll find looks that fit your tastes and flatter your body.

Whether you've been in search of 'party dresses', 'dresses to wear to a wedding' or 'linen dress', we make it easy to refresh your wardrobe with free shipping on qualifying orders* and speedy same-day dispatch* for orders placed by 12.00 p.m. AEDT. Plus, with 30-day free returns* and flexible payment options through Afterpay, Zip and Klarna, there's nothing stopping you from finding your new favourite dress - shop at St Frock now!

Collect from 5,000+ locations

Free shipping from $75*

30 day free returns*

St Frock

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Pretty In Pink

Collect from 5,000+ locations

Free shipping from $75*

30 day free returns*

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