Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Starting out in 2010 as a market stall at Bondi Beach, St Frock has since flourished into a thriving eCommerce brand, now boasting more than a million followers. As the years passed, one thing remained unchanged: we constantly offer new ideas, making sure our customers discover the perfect dress that makes them look and feel oh-so-beautiful.
St Frock brings you up to 100 new arrivals weekly, which always brings you fresh and exciting fashion finds. From wrap dresses to sundresses and more, our variety of stylish must-haves will have you excited to refresh your wardrobe, whether you've been searching for 'Burnt Orange Colour Dress', 'Race Day Dresses For Mature Ladies' or 'White And Black Dress' during your online shopping sprees.
When you buy something at St Frock, you can enjoy free shipping on qualifying orders*, which is amazing for shoppers who appreciate a good deal on their fashion haul! So say goodbye to looking up 'midi dresses', 'work dresses' or 'maxi dresses' and explore our collections now to find your new favourite dress.