Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
From a humble market stall at Bondi Beach in 2010, St Frock has grown into a popular online brand with a loyal following of more than a million people. Our mission hasn't changed: to support every woman in Australia in living her best life, whether it's for a typical day or an important event.
There's no need to look for 'Maxi Dress Formal Dresses', 'Race Day Dresses For Mature Ladies' and 'Mother Bride Groom Dresses'; we offer a wide range of dress styles at St Frock - from classic A-line to breezy wrap dresses - that cater to every occasion. Additionally, we offer dresses in extended sizes from 8 to 22 with details like pockets, zip closures, belts and more to help you find a style and fit that make you feel and look wonderful.
Never has refreshing your wardrobe with dazzling new looks been easier, with our same-day dispatch* for orders put in before 12.00 p.m. AEDT and more than 5,000 pickup locations. Your search for 'summer dresses', 'wedding guest dresses' or 'floral dress' ends here - explore our collections today and enjoy free shipping on qualifying orders*!