Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Beginning in 2010 as a market stall at Bondi Beach, St Frock has since transformed into a booming eCommerce brand with over a million followers. Through the years, one thing hasn't changed: we're constantly bringing new ideas to the table while making sure our customers find the perfect dress that makes them look and feel gorgeous.
At St Frock, we have up to 100 new releases weekly, so there's always something exciting and fresh for you to uncover. From wrap dresses to sundresses and more, our variety of stylish must-haves will have you excited to refresh your wardrobe, whether you've been searching for 'Formal Dresses Adelaide City', 'Burnt Orange Colour Dress' or 'Blue Black White Gold Dress' during your online shopping sprees.
Don't waste time looking for 'party dresses', 'sequin' and 'linen dress'; with free shipping on qualifying orders* and the option to pick up from over 5,000 locations across Australia, shopping with St Frock is a breeze. Enjoy shopping with confidence, thanks to 30-day free returns* and buy now, pay later options like Afterpay, Zip and Klarna - explore our collections now!