Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Starting out as a modest market stall at Bondi Beach in 2010, St Frock has since become an online sensation with a dedicated following of over a million fans. But our mission stays the same: we're focused on helping every woman in Australia live her best life, whether she's dressing up for a big event or a regular day.
There's no need to look for 'Red Maxi Dress Australia', 'Mother Of Bride Dress' and 'Black And White Dresses'; we offer a wide range of dress styles at St Frock - from classic A-line to breezy wrap dresses - that cater to every occasion. With extended sizing from 8 to 22 and details like pockets, belts and zips, our dresses are designed to help you find the perfect fit and style to look and feel wonderful.
On top of everything, we let you enjoy same-day dispatch* for orders placed by 12.00 p.m. AEDT, so refreshing your wardrobe with must-have pieces won't involve a long wait. Don't spend your time looking up 'sequin', 'party dresses' or 'green dress'; just shop at St Frock where your new favourite dress is just a few clicks away!