Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Starting out in 2010 as a market stall at Bondi Beach, St Frock has since flourished into a thriving eCommerce brand, now boasting more than a million followers. As the years passed, one thing remained unchanged: we constantly offer new ideas, making sure our customers discover the perfect dress that makes them look and feel oh-so-beautiful.
It doesn't matter what you've been searching for online, be it 'Off The Shoulder Bridesmaid Dress', 'Formal Dresses Australia Online' or 'Formal Dress Stores Sydney'; you're sure to find something you'll love at our store. After all, we bring a wide variety of dress styles, ranging from shirt dresses to A-line dresses and more, with up to 100 new drops each week.
Our same-day dispatch* for orders placed before 12.00 p.m. AEDT, coupled with over 5,000 pickup locations, makes refreshing your wardrobe with fabulous new looks incredibly easy. Your search for 'dresses', 'green dress' or 'formal dresses' ends here - explore our collections today and enjoy free shipping on qualifying orders*!