Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
St Frock began as a humble market stall at Bondi Beach in 2010 and has since become an online success with a loyal following of over a million people. Our mission has been the same: to make sure every Australian woman can feel her best, no matter if it's an ordinary day or something special.
St Frock brings you a range of dresses, from A-line to smock styles, made to fit any occasion and mood. Forget about looking up 'Party Wear Red Dress', 'Dresses That Are Cute' or 'Boho Beach Wedding Dress'; with up to 100 new arrivals each week and extended sizes from 8 to 22, you'll always find the perfect fit with features like elastic waists, pockets and flutter sleeves to make your outfit truly stand out.
Don't waste time looking for 'dresses', 'floral dress' and 'dresses to wear to a wedding'; with free shipping on qualifying orders* and the option to pick up from over 5,000 locations across Australia, shopping with St Frock is a breeze. Enjoy shopping with confidence, thanks to 30-day free returns* and buy now, pay later options like Afterpay, Zip and Klarna - explore our collections now!