Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Launched as a humble market stall at Bondi Beach in 2010, St Frock has grown into a thriving eCommerce brand with over a million followers. We're passionate about helping women feel confident and beautiful in every outfit, whether for a special occasion or just living their best everyday life.
There's no need to look for 'Designer Cocktail Dresses Australia', 'Black Maxi Dress Formal' and 'Halter Neck Midi Dress'; we offer a wide range of dress styles at St Frock - from classic A-line to breezy wrap dresses - that cater to every occasion. With extended sizing from 8 to 22 and details like pockets, belts and zips, our dresses are designed to help you find the perfect fit and style to look and feel wonderful.
We sweeten the deal with free shipping on qualifying orders* and 30-day free returns*, ensuring you can shop stress-free. Plus, orders placed before 12.00 p.m. AEDT enjoy same-day dispatch*, so end your search for terms like 'formal dresses', 'cocktail dresses' or 'midi dress' and shop now at St Frock to find your new favourite dress!