Picture yourself preparing for a beach day with your best buds, a picnic at the weekend or a special family get-together. For these events, you'd like to put on a dress that is beautiful, versatile and well-fitting. However, searching for the ideal dress isn't always as straightforward as it appears. But at St Frock, we do away with the guessing involved in dressing for all celebrations. We are dedicated to helping you feel beautiful and confident through our vast collection of women's clothes. We began back in 2010 as a modest market stall at Bondi Beach. Currently, St Frock is a completely self-funded eCommerce leader, with a proficient team of more than 70 and its headquarters in Ultimo. Our mission goes beyond selling dresses; it's about the passion, the people and the joy we bring to women's lives across Australia. Whether you're exploring new dress styles or searching for 'Black Spaghetti Strap Dress', we're here to help you live your best life. Shop dresses in Australia now!

At St Frock, we're all about keeping your wardrobe fresh and exciting with up to 100 new drops every week. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. Manually measuring each item by hand, we offer sizes from 8 to 22, helping you find pieces that fit well and flatter your figure. Our extensive collection includes everything from A-line, shirt, shift and smock dresses to wrap dresses, sundresses and more. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'Same Day Delivery Dress' elsewhere. Our range includes not only striking dresses but also outerwear, accessories, tops, bottoms and more. So, if you're searching for 'Classic Little Black Dress', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'Fit And Flare Midi Dress' or something else. Given this, we offer free shipping on qualifying orders*, so you save while getting access and shopping for new stylish designs. And if you place an order by 12.00 p.m. AEDT, we'll ensure a same-day dispatch*. What's more, we provide the flexibility and choice to collect your orders from more than 5,000 locations, including parcel lockers, Australia Post locations and retail spots nationwide. What's more, with our 30-day free returns*, you can make purchases confidently since returns are straightforward if there's something that isn't right. Our delivery services also extend beyond Australia; we ship internationally, bringing our exceptional designs across the globe. It's time to end your search for 'Blue And White Striped Dress'. Instead of spending more hours looking up 'floral dress', view our collection today. There's no need to look elsewhere for 'cocktail dresses' - shop and find your next favourite dress at St Frock!