Think about preparing for a special occasion with your family, a long weekend picnic or a beach day with your close friends. On these occasions, you want to wear a dress that's stunning, versatile and fits like a dream. Yet looking for a suitable dress can be more challenging than it seems. But we St Frock remove the guessing games tied to dressing up for every occasion. With our extensive array of women's apparel, our commitment is to help make you feel confident and gorgeous. Our start traces back to 2010, at Bondi Beach with a simple market stall. Currently, St Frock is a completely self-funded eCommerce leader, with a proficient team of more than 70 and its headquarters in Ultimo. Our aim surpasses the sale of dresses; it's about the people, the passion and the delight we contribute to women's lives across Australia. Whether you're exploring new dress styles or searching for 'Halter Neck Midi Dress', we're here to help you live your best life. Shop dresses in Australia now!

At St Frock, it's all about keeping your wardrobe updated, lively and fresh with up to 100 new releases weekly. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. We hand-measure every piece and provide sizes from 8 to 22, which help you look for a fit and style that works well with your figure. Featuring everything from wrap and sundresses to A-line, shirt, shift and smock dresses, and more, our extensive range has amazing coverage. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'Halter Neck Evening Dress' elsewhere. Our range includes not only striking dresses but also outerwear, accessories, tops, bottoms and more. So, if you're searching for 'Black Halter Neck Dresses', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'Meagan Mini Dress Alemais' or something else. That's why we offer free shipping on qualifying orders*, so you can save while you shop for the latest styles. And should you place your order by 12.00 p.m. AEDT, we'll guarantee same-day dispatch*. We also offer the flexibility of picking up your orders from over 5,000 Australia Post, parcel locker and retail locations across the country. Added to this, thanks to our 30-day free returns*, you can buy with confidence knowing that if something isn't quite right, returning items is simple. Not only do we ship within Australia, but we also deliver globally, taking our outstanding designs to different parts of the world. It's time to end your search for 'Cue Dresses New Arrivals'. Instead of spending more hours looking up 'maternity dress', view our collection today. There's no need to look elsewhere for 'sequin' - shop and find your next favourite dress at St Frock!