Picture yourself preparing for a beach day with your best buds, a picnic at the weekend or a special family get-together. In these moments, you wish to wear a dress that's dazzling, versatile and fits nicely. However, finding the perfect one isn't always as easy as it sounds. But here at St Frock, we take the guesswork out of dressing for every occasion. We're committed to helping you feel confident and attractive with our large collection of women's wear. At Bondi Beach, our story started in 2010 with a humble market stall. These days, St Frock is now a completely self-funded eCommerce leader that's based in Ultimo with a capable team of over 70. Our aim surpasses the sale of dresses; it's about the people, the passion and the delight we contribute to women's lives across Australia. Whether you're exploring new dress styles or searching for 'Mini Dresses For Women', we're here to help you live your best life. Shop dresses in Australia now!

At St Frock, it's all about keeping your wardrobe updated, lively and fresh with up to 100 new releases weekly. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. We hand-measure every piece and provide sizes from 8 to 22, which help you look for a fit and style that works well with your figure. Our wide-ranging selection features a great variety, including shift, A-line, shirt, and smock dresses, as well as sundresses, wrap dresses and more. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'Dress Coat For Winter' elsewhere. More than our eye-catching dresses, we also offer bottoms, tops, outerwear, accessories and more in our range. So, if you're searching for 'Tea Length Formal Dresses', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'One Shoulder White Dress' or something else. That's why we provide free shipping on qualifying orders*, helping you save money as you shop for the latest fashion. And should you place your order by 12.00 p.m. AEDT, we'll guarantee same-day dispatch*. To make it even better, customers can even enjoy the convenience and flexibility of picking up their orders from more than 5,000 locations, including Australia Post, retail locations and parcel lockers across the nation. Additionally, our 30-day free returns* policy means you can confidently shop knowing easy returns are available if something isn't right. Our delivery services also extend beyond Australia; we ship internationally, bringing our exceptional designs across the globe. It's time to end your search for 'High Neck Maxi Dress'. Instead of spending more hours looking up 'summer dresses', view our collection today. There's no need to look elsewhere for 'black work pants' - shop and find your next favourite dress at St Frock!