See yourself gearing up for an end-of-the-week picnic, a unique family hang-out or a day at the beach with friends. At these gatherings, you want to slip into a dress that's versatile, eye-catching and fits beautifully. Yet looking for a suitable dress can be more challenging than it seems. But here at St Frock, we take out the guesswork of dressing up for each event. Our dedication lies in helping you feel gorgeous and confident through our broad selection of women's clothing. We began back in 2010 as a modest market stall at Bondi Beach. Today, St Frock is a fully self-funded eCommerce leader headquartered in Ultimo, with a talented team of more than 70. Our goal is more than merely selling dresses; it involves the passion, the people and the happiness we spread among women's lives all over Australia. Whether you're exploring new dress styles or searching for 'Olive Green Formal Dress', we're here to help you live your best life. Shop dresses in Australia now!

At St Frock, we're all about keeping your wardrobe fresh and exciting with up to 100 new drops every week. Whether you need a chic outfit for a brunch date or an elegant ensemble for a wedding, we're the go-to place to buy dresses online. Manually measuring each item by hand, we offer sizes from 8 to 22, helping you find pieces that fit well and flatter your figure. Our extensive collection includes everything from A-line, shirt, shift and smock dresses to wrap dresses, sundresses and more. Plus, with our Pre Orders, you can be the first to own the most coveted styles and secure the newest trends before they hit our warehouse, so you don't have to search for 'One Shoulder Dress Pattern' elsewhere. Aside from our show-stopping dresses, our range also includes tops, bottoms, outerwear, accessories and more. So, if you're searching for 'Elegant White Formal Dresses', St Frock has something for everyone.

Updating your wardrobe should be easy and stress-free, whether you've been looking for 'Formal Dress Stores Sydney' or something else. Given this, we offer free shipping on qualifying orders*, so you save while getting access and shopping for new stylish designs. And if you place an order by 12.00 p.m. AEDT, we'll ensure a same-day dispatch*. We also offer the flexibility of picking up your orders from over 5,000 Australia Post, parcel locker and retail locations across the country. What's more, with our 30-day free returns*, you can make purchases confidently since returns are straightforward if there's something that isn't right. Also, our delivery reach goes beyond Australia; we provide worldwide shipping, making our fabulous designs available globally. It's time to end your search for 'White Linen Maxi Dress'. Instead of spending more hours looking up 'midi dress', view our collection today. There's no need to look elsewhere for 'cocktail dresses' - shop and find your next favourite dress at St Frock!