Hello! We’re St Frock and we’re here to be your favourite dress. Launched in 2010 at Bondi Beach Markets, we’ve grown into a passionate team who love to bring you fashion so you can live your best life.
Launched as a humble market stall at Bondi Beach in 2010, St Frock has grown into a thriving eCommerce brand with over a million followers. Our passion is to make women feel confident and beautiful, no matter if it's for a special event or just their day-to-day life.
You'll find everything from A-line to smock dresses at St Frock, with styles for every occasion and mood. Forget about looking up 'White V Neck Dress', 'Light Pink Formal Dress' or 'Party Dress Australia'; with up to 100 new arrivals each week and extended sizes from 8 to 22, you'll always find the perfect fit with features like elastic waists, pockets and flutter sleeves to make your outfit truly stand out.
Whether you've been in search of 'floral dress', 'party dresses' or 'midi dresses', we make it easy to refresh your wardrobe with free shipping on qualifying orders* and speedy same-day dispatch* for orders placed by 12.00 p.m. AEDT. With 30-day free returns* and flexible payment options like Afterpay, Zip and Klarna, nothing's holding you back from discovering your new favourite dress - shop at St Frock now!