Sandradee
“I pinch myself every day, knowing that I get to do what I love with a team I adore. I am incredibly grateful to all our customers who have supported us and shared in our journey as we grew because, without them, I wouldn’t be where I am today. I’m just a country girl from Casino who arrived in Sydney with no contacts, a few dollars, and a big dream.”
Meet the Team
Amber Robinson
Buyer
As NSync would say...BUY BUY BUY!
Loves: Sun, Coffee, Fast-walking, Travelling
Spirit Animal: Golden Retriever
Favourite Food: Pizza
Nikki Barnett
Strategy, Trade & Growth Manager
St Frock's Ecommerce growth strategist who turns product, CRM and AI into revenue. Clear on the data, big on execution, calm in peak - the perfect balance to get our growth soaring sky high!
Loves: Data-driven marketing, product drops, CRM nerdery, reformer Pilates, beach days with the family, iced lattes
Spirit Animal: Border Collie - they're energetic, clever and great at herding teams toward the goal
Favourite Food: Wood-fired margherita pizza and a square of dark choc
Tegan Holloway
CRM & Lifecycle Manager
Where analytics meeting aesthetics: a strategist and data nerd turning clicks into cult followings.
Loves: Travel
Spirit Animal: Labrador
Favourite Food: Mad about mangoes
Keturah Butt
Senior Graphics Designer
The master of graphics - Loves breakfast, lunch and dinner with a side of design with each meal.
Loves: Fitness / Sports, partying at an event, and partial to a spicy marg
Spirit Animal: Lion
Favourite Food: Seafood on repeat
Natasha
Ecommerce Co-ordinator
The Product Wizard. Is always curious and intrigued to learn new things!
Loves: Reading books, drawing and watching movies
Spirit Animal: Turtle
Favourite Food: Ramen
Caitlin Lessing
Content Marketing Manager
Our Content Queen - Lover of great outfits, strategy, and scroll-stopping content!
Loves: Travelling, bottomless-brunches & warm weather
Spirit Animal: Leopard
Favourite Food: Japanese
Sasha Talman
Buying and Planning Assistant
Our process girlie - If she doesn't know something she'll figure it out.
Loves:
Anything Sanrio, being indoors
Spirit Animal: Cat
Favourite Food: Hot Chips
Sarita
Head Of Buying
Our reformer pilates loving Buying Queen.
Loves: All things related to fashion
Spirit Animal: Turtle
Favourite Food: Seafood and pasta - even better when they're combined
Kira
Social Media Coordinator
A social media guru, who can explain all internet memes / trends to anyone
Loves: Laughing as much as humanly possible
Spirit Animal: Capuchin monkey
Favourite Food: Anything Italian
Pria
Ecommerce Manager
The merchandising maestro. Loves a chit chat about anything and everything.
Loves: Netflix, BFT, Spicy Margaritas
Spirit Animal: Dolphin
Favourite Food: Brownies. Or anything sweet. I'm sugar obsessed.
Usman
Warehouse Supervisor
A travel guru. An expert at finding a bargain flight deal.
Loves: Swimming
Spirit Animal: Arowana fish
Favourite Food: Lontong Sayur and Nasi Padang (Indonesian Cuisine)
Sandradee
CEO & Founder
The Boss Lady. Makes decisions and serves as an excellent floatation device in water.
Loves: My job, dog & friends
Spirit Animal: Horse
Favourite Food: Almond Croissant
Aba
Head Of HR
The Ultimate People Person has all the tips, tricks and handy facts to get you acing trivia nights!
Loves: Travelling ✈️
Spirit Animal: Panda
Favourite Food: I don't play favourites with food 😋
Angela
Chief Financial Officer
Show Me The Money Queen. Can tap into the Universe energy at anytime.
Loves: My family, friends, my job and myself of course! I also love a walk in nature, love beaches although a crappy swimmer.
Spirit Animal: Elephant
Favourite Food: Hotpot
Noy
Warehouse Operations Manager
The Stock Superstar. Can create calm in the most tumultuous of situations.
Loves: The 3 F’s family, friends and fashion!
Spirit Animal: Dolphin
Favourite Food: Roast lamb and my mum's cooking
Kat
Graphic Designer
The Graphical Genius. Can make ANY room beautiful with styling.
Loves: Everything design
Spirit Animal: Golden Retreiver
Favourite Food: Cheeseboards
Nico
Trainee Supply & Distribution Leader
Show Me The Money Queen. Can tap into the Universe energy at anytime.
Loves: Food, hiking and animals
Spirit Animal: Dog
Favourite Food: Ricotta & Spinach Ravioli or Laksa
Megan
Junior Planner
The Ultimate Planner can bend both elbows in the wrong way.
Loves: A 'bev', a boogie and a beach day!
Spirit Animal: Sting Ray
Favourite Food: Pepperoni Pizza with Garlic Mayo
Niri
Buying Admin Assistant
The Product Guru. Known for not getting attached to anything - perfect for spring cleaning!
Loves: Family, cakes and bags
Spirit Animal: Bee
Favourite Food: Thai food
Bianca
Stylist
The Fashionista. Lyrically gifted with one song only - Tupac's Changes.
Loves: Champagne
Spirit Animal: Elephant Seal
Favourite Food: Seafood
Nunu
Sourcing Agent
The Clothes Curator. Has the memory of an elephant.
Loves: Love anything in Black and White colour
Spirit Animal: Sandra's dog-Nau Nau
Favourite Food: Chinese hot-pot and Bubble Tea
Jeannie
Assistant Buyer
The Keeper of the Samples. Can fall asleep at the drop of a hat. #snoozequeen
Loves: Scented candles & anything that smells good
Spirt Animal: Guinea Pig
Favourite Food: Bubble Tea & Sushi
Devon
Stock Team Leader
The Jack of All Trades. Can literally do anything.
Loves: I love sports/fitness, fashion , traveling, family!
Spirit Animal: I am taurus
Favourite Food: I love food in general!
Derek
Stock Team Leader
The Commodity Checker. Can find AND fix the issues.
Loves: Nature and beaches
Spirit Animal: Ox - This is my Chinese Zodiac
Favourite Food: Thai green curry and dumplings
Kris
Management Accountant
An aviation geek, I can tell you the route for the flight that flies over your head.
Loves: Aviation, Diving, and Travelling
Spirit Animal: Cat
Favourite Food: Hotpot
Nau Nau
Assistant Director
The top dog and manipulator of people for outside time
Loves: Attention
Spirit Animal: Dominant like a Lion
Favourite Food: BBQ chicken and triple Brie